Membership Development involves both recruiting new members and maintaining the existing members of your club. Both of these membership categories require a targeted approach which will include a customer service focus, marketing, communication and pricing proposals. This will ensure that your club is best positioned to attract new members, engage with them to maximise the chance they will renew and make sure that your existing members become champions of the club due to the fantastic experience of being a member.
How CGI Can Help Your Club
CGI can help your club review it’s current membership development practices and provide recommendations through our Membership Development Support. Further details are outlined below along with a number of helpful membership, marketing and customer service related downloads:
Our Membership Development offering, centres on the combined efforts of both recruiting new members and maintaining the existing members at the club – this is done through effective retention. Working on both these areas will give clubs a full strategy on Membership Development. This will lead to a targeted approach in both areas supported by a customer service focus, marketing, communication and pricing proposals.
At the end of the process with CGI your club will have:
- Reviewed the current recruitment and retention practices
- Provide recommendations / actions based on best practice advice.
- Support the clubs to create a programme that is suitable and specific to the club’s needs.