While Athlone Golf Club had been running for 125 years, it was finding it difficult to react to a toughening market and increased local competition. Furthermore, the club had no strategic plan in place which had led to random projects and little investment in the upkeep of facilities. Finally, the recruitment of club captains and committee members was also becoming increasingly more difficult. Find out how Athlone tackled these issues with help from their local club support officer:
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