Case Study; Family Golf Month, England Golf (2016) 

Sourced from; R&A Women’s and Girls’ Charter.

England Golf names July 2016 as ‘Family Golf Month’ and led a drive to attract all generations of the family to take part in golf together. Golf clubs and driving ranges across the country organised open days that focused on activities which can involve all the family. England Golf provided advice, ideas, and marketing support where required. It was found that almost 50% of non-golfers said they would be encouraged to play with friends and family; and almost 40% of lapsed golfers said they would return to the game if more family and friends played. Furthermore, 80% of men with a partner said their companion does not play golf. This participation drive was also supported by The Golf Foundation, who provided equipment to 150 HSBC Golf Roots centres to help with the fun activities for adults and juniors, golfers and non-golfers.