‘The PGA Professional is at the heart of golf’ – a clear message from an Association whose highly skilled, trained and knowledgeable members play key roles in golf clubs, and the wider golf industry, throughout Great Britain & Ireland and further afield.
Why they are best placed to do that?
Well, in the first instance, all PGA Professionals have progressed through a rigorous education programme, which is widely regarded as one of the finest in sport. It received high praise from the UK Government’s Digital, Culture, Media and Sport Committee, which recognised that “The PGA leads the way in the training and development of its coaches who in turn develop players.”
This initial education is amplified by an extensive professional development programme which enables PGA Professionals to continue their development and meet the needs of the industry for the duration of their careers
Why is this important?
The requirements of golf clubs and facilities, and the wider golf industry, are always evolving and consequently the roles of the PGA Professionals are ever changing, as they play increasingly important roles in all aspects of golf club life such as recruiting and retaining members; customer service to golf club members and visitors; running a well-stocked pro shop; teaching; and growing participation (with thousands of new golfers in hundreds of successful beginner programmes).
The PGA Professional is key to a golf club’s front of house service, and the importance of that should not be underestimated. A survey conducted by research specialists Sports Marketing Surveys (SMS) in 2014 found that 43 per cent of people chose the PGA Professional as their first point of contact during any visit to a golf club. To put that in context, the next most popular contact point was the club manager at 13%. A separate study revealed that 100% of golf club members who were coached by, or had played with, a PGA Professional went on to renew their membership the following year.
Importantly, the PGA Professional, through acquired knowledge over a number of years, provides continuity in golf club activities, where traditionally other officials – captains and committees – are involved for much shorter periods of time.
The PGA as an organisation is keen to contribute to the golf industry by making sure that the Right PGA Professional is in the Right Place at the Right Time to support clubs and facilities in the delivery of their objectives. We’re here to help.
How do we do that?
Key to all of this is understanding the golf industry, at local, national and international level, and remaining relevant to its changing needs.
The PGA’s team of highly experienced Regional Managers are deployed throughout Great Britain & Ireland, are the primary points of contact for all PGA and wider golf industry activity, and are a vital cog in the PGA’s systems.
They are the conduit between PGA Members, golf clubs, other stakeholders and the wider services provided by The PGA. With their in-depth knowledge of the sport, the membership and past, present and emerging issues at local level, they are responsible for supporting PGA Professionals in all aspects of their personal and professional lives, while working with golf clubs to enable them to maximise the benefits they receive from the PGA’s services.
One of these benefits is the availability of a highly valued, free of charge, Business Relationship Officer (“BRO”) resource that can be deployed by the Regional Managers.
The BRO team will work with both PGA Professionals and golf clubs to maintain productive workplace relationship between the two parties. BROs are experienced in helping golf clubs to identify their ideal front of house operating model and supporting robust recruitment by advising from the outset of the process through to guidance on drafting of a suitable contract.
This is evidenced by the BRO team having supported over 150 clubs to date. This body of work includes not just the full recruitment process but the redefinition of roles and responsibilities, the analysis of remuneration and the review and updating of contractual agreements to align to the needs/challenges of the golf industry.
Steve Rowley, General Manager at Belton Park Golf Club, Grantham, used The PGA’s help to hire PGA Professional Sarah Walton last summer. He commented “The service provided by The PGA was first class. The advice was balanced and helped us find the best PGA Professional for the position.”
Jersey’s La Moye Golf Club also contacted The PGA to support the recruitment process of PGA Professional Mike Lavers earlier this year. The club’s General Manager, Richard Cutler, added “The PGA’s help and assistance proved to be invaluable in helping us establish our precise needs from our new pro which proved critical in identifying the right candidate.”
We’re here to help. If you believe your club or facility would benefit from accessing the support available from The PGA and its Members, contact your local Regional Manager, Michael McCumiskey on 00353 4293 21193 or email firstname.lastname@example.org.