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Golf Education Partnership 2016

Some of the most experienced professionals in golf shared the stage with experts from the worlds of catering, communications and consultancy at this years Golf Education Partnership on Tuesday, 22nd November at Croke Park.

Working together for stronger clubs was the major theme of the event, which featured an exciting mix of industry experts and professional leaders.
The hot topics in golf were all up for discussion as the major stakeholders from the Irish golfing industry came together under one roof. With a diverse range of seminars to choose from, GEP 2016 offered a unique opportunity for golf club managers, professionals, officers and volunteers to learn from some of the sharpest minds in coaching, finance and marketing.

Below are the presentations from the day.  If you have any other queries in relation to the day, please email:

The Principles of Marketing in Golf

Trevor Coughlan is the Director of Marketing for Jonas Club Software and has worked extensively within the technology industry developing, managing and executing multi-strategy marketing campaigns.  With more than 10 years of experience in this sector, he has a natural ability to convey marketing principles and practices to audiences of all types.

 Principles of Marketing in Golf – Presentation

Compliance in Golf

Colin McGlynn spent more than 13 years working as a senior consultant with the Irish Productivity Centre.  During the last eight years, he has worked as a Director of CMG Consultants, where he has undertaken a wide variety of client work, with a specialist focus on HR, HRM, Change Management, Performance Management and Partnership Development in the public and private sector.

Compliance in Golf – Presentation

Key Skills for Effective Communication

Michael Astrop has been speaking, writing and coaching on communications and human behaviour for the past 20 years working with a wide range of organisations in the public and commercial sectors.  A tutor for the Institute of Leadership and Management, he covered topics such as presentation skills and managing difficult situations.

Key Skills for Effective Communication – Presentation

Getting a ROI on Social Media

Carla Reynolds has worked with numerous golf clubs devising social and digital marketing plans.  A graduate of DCU, where she completed a BSc in Sport Science, she obtained an MSc in IT Management at Maynooth University, where she was also a member of the Paddy Harrington Golf Scholarship programme.  Her research paper ‘Can Social Media Marketing contribute to Irish Golf Club Business Development?’ was undertaken in conjunction with the Confederation of Golf in Ireland.

Food & Beverage Franchising in Golf

Peter Doran is focused on innovation and influences within the catering and hospitality sectors, and provides consultancy and catering solutions.  His career has spanned more than four decades during which time he established a centre of excellence for catering and hospitality within the AIB Group.  Paul Carey is a senior executive with more than 30 years experience in the catering and hospitality sector across Ireland, the UK, Europe and the US.  Having initially qualified as a chef, her has held many roles throughout his career including manager, executive director, business owner and business consultant.  A recognised catering expert, he has extensively in the hospitality sector, including golf clubs, assisting them to achieve their business objectives.

Food & Beverage Franchising in Golf – Presentation

Customer Service - Why Bother?

Phil Duggan has more than 40 years of experience in catering, sales and management both in Ireland and the UK.  Having founded Michelin star rated restaurants, Phil now regularly works with some of the largest hotel and leisure groups in Ireland.

Club Governance with CGI

Neil Kilgallon is one of the Confederation of Golf in Ireland Club Support Officers.   Prior to this role he spent 35 years working in a variety of retail management and leadership roles. His frontline retail banking experience included managing branches in Dublin and Wicklow. As a qualified financial advisor and customer relationship specialist, Neil brings a proven track record for quality and professional service to his new role, along with a passion for best practice and support.

Club Governance is the key to a clubs’ long term sustainability and as such deserves to be discussed in isolation.  Governance can be defined as ‘How an organisation is run, directed and controlled’.  Although a simple enough definition, Governance can often be one of the areas that a club can struggle to get a handle on.

Club Governance Presentation


Photos from the day can be found here: